Direct response marketing Services

Communicate, Sell, Measure, Brand

These are our four guiding pillars. Our guiding principles. While we are considered DRTV specialists, we keep those same principles in mind with online projects, radio, print, and direct mail. Each is unique and yet each works in tandem with the other channels to create results, create lift and create a halo effect across the brand.

Our Creative work is defined by branded direct response advertising, driven by ROI-measured media, fueled by content to convert across all channels and triggered by consumer behavior.

Strategic Planning

We emphasize measuring tangible results, looking at how your campaign is performing in the marketplace, rather than impressions or brand hunches.

  • Marketing plan development
  • Strategic audits
  • Financial modeling across channels
  • Multivariate testing
  • Social marketing strategy
  • Competitive analysis
Creative & Production

Our creative team successfully combines upscale branding with proven and effective direct response techniques.

Media Planning & Buying

With over three billion dollars and thousands of campaigns in our history and data archives, you can be sure that we have the experience to provide your company with a flawlessly executed direct response campaign.  R2C has handled clients ranging from traditional direct marketing companies to blue-chip, big brand Fortune 500 companies.  

  • All media channels
    • Television/DRTV
    • Online Media
    • Radio
    • Print
    • Direct Mail
    • Insert/Alternative Media
    • Out of Home
  • Daily and weekly results reporting and optimization
  • Correlation analysis and cross channel optimization
  • Predictive modeling
Digital Services

Maximizing acquisition and customer relationship marketing requires a strong set of digital solutions to convert empowered consumers and business people. R2C group has developed a powerful set of digital solutions and continues to build new services to help you meet your business objectives. Our digital services include:

  • Integrated response campaign dashboard reporting
  • Web site and ecommerce development
  • Sales lead distribution and integration
  • Digital content development and production
  • Social media integration
  • Planning and buying of Online Media
Local Marketing

Many of our clients need to target local markets – to support local franchises or sales offices. For these clients we offer customized services that deliver local marketing support while leveraging technology to ensure efficiencies and maximum ROI.

Business-to-Business Marketing

 R2C Group has extensive experience creating and executing branded business-to-business marketing campaigns to drive sales leads and increase market consideration.

Customer Relationship Marketing (CRM)

CRM has transformed over the past two years as online media and digital services have enabled dramatically more effective strategies to grow customer value and build impenetrable customer relationships. R2C Group remains at the cutting edge in helping you meet your business objectives by further leveraging the equity you have with customers.

Operation & Response Management

We help you choose and manage the best call-center, fulfillment, and merchandise processing centers to fit your needs.

  • Marketing database design, development, and hosting
  • Call center management and consulting
  • Lead capture, scoring, distribution and reporting
Duplication

With over 45 years of combined experience, our in-house post and production facility reduces editing and “tweaking” time up to 50%, as well as costs, while still providing the highest quality work.  

  • Digital broadcast duplication
  • Closed captioning
  • BVS encoding
  • Satellite distribution

 

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