R2C Group News

R2C Group Captures Top Honors of the Infomercial Monitoring Service (IMS) 2008 Rankings
March 9, 2009 - BusinessWire

R2C Group Campaigns Include the #1 Spot and #2 Infomercial for the Second Year in a Row

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Deals abound for DRTV
February 27, 2009 - DMNews

If you've seen infomercials for the NordicTrack in prime time on A&E, ABC Family, or E; Snuggie blanket spots during an evening slot; or learned about the PedEgg during top viewing hours on CNN, you are witnessing a significant shift in television advertis­ing thanks to the economic downturn. Direct response television ads now appear more and more regularly in prime-time spots.

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R2C Group adds Adroit technology
January 26, 2009 - DMNews

Direct response agency R2C Group has added Adroit technol­ogy to its collection of services, enabling it to manage clients' online display ad creative and adjust the ads' elements in real time.

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Mixing It Up
January 2009 - Electronic Retailer Magazine

KitchenAid turns to DRTV again to promote its iconic stand mixer. However this time, it adds another ingredient to its marketing recipe–social networking.

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KitchenAid Launches New Integrated Campaign with R2C Group
October 20th, 2008 - The New York Times

KitchenAid is returning to direct response television to promote its iconic stand mixer during the holiday season. A Whirlpool brand, KitchenAid has used the medium twice before to advertise the mixer, in a 30-minute infomercial in 2001 and in a two-minute infomercial in 2006.

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Respond2 and Cmedia, Company Logos

R2C Group Media Kit

Downloadable resources documents, including company background, bios, hi-res photos, hi-res logos, etc.
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Media Contact

Jeff Brown
Director of Client Development

jbrown@r2cgroup.com
 971-544-3473
207 NW Park Avenue
Portland, Oregon 97209