R2C Group News

Portland, OR – January 28, 2010 – The advertising world is excited about 2010. Almost every article, trends piece and blog post is about getting past 2009. Though 2009 proved challenging for many in the ad community, Respond2, the creative division of the R2C Group has continued to flourish. New Account Director, Jade Martin, will manage critical Respond2 accounts servicing the health and fitness and pharmaceutical verticals. 

 Portland, OR – January 14, 2010 – Montana is the ideal sound stage, offering stunning locations, cost-effective production values and a great pool of local talent. In 2010, Respond2 Billings, part of the R2C Group, will play a more pivotal role in the agency’s success. The agency will begin an outreach campaign to local TV/film professionals to work on television advertising campaigns for some of the leading brands in the world.  

Consumer electronics sagged in 2009.  Nevertheless, direct response marketing kept sales from sinking lower – and for good reason: DR fits consumer electronics like a plug fits an electrical outlet. You could say direct response and consumer electronics are like the “you-got-your-chocolate-in-my-peanut-butter” moment from the old Reese’s peanut butter cup ads.  Together, they’re a winner. And, actually, their marriage is much older than you might realize.

 

Reality show phenom and Columbia Records artist, Susan Boyle, continues her march to music world dominance with the astounding sales of her new album, “I Dreamed a Dream.” The album has topped the Billboard charts in the United States for two weeks in a row, and had the biggest opening-week sales of any album this year, besting releases from U2 and Eminem. Cmedia, a part of the R2C Group, played a part in making the album a success with an effective DRTV media blitz.

 

Portland, OR December 1, 2009 - Statistics suggest that the advertising industry is experiencing economic challenges consistent with much of the world’s financial markets, but despite that fact direct response leader R2C Group continues a consistent growth trend, adding a platoon of fresh talent to their teams.

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Media Contact

Jeff Brown
Director of Client Development

jbrown@r2cgroup.com
971-544-3473
207 NW Park Avenue
Portland, Oregon 97209