Portland, OR – March 1, 2010 –The APPA forecasted total pet spending for 2009 to reach $45.4 billion. For many Americans, nothing is more important and receives more care than the family pet. And the lovable house cat is at the center of it all. But the one thing all owners agree upon is the desire to eliminate litter box odor. World’s Best Cat Litter™ has teamed with direct response leader, R2C Group, to promote its one of a kind solution through an integrated direct response television and online campaign. The campaign, comprised of one and two-minute television spots and an online response site, will run through September.
