Vision

Evolution of Advertising

Welcome to the new age of advertising! With the advent of the Web and broadband, advertising and marketing have undergone a monumental shift.  Savvy marketers now understand that the old advertising metric of "paying for eyeballs" is no longer valid. Now, success is often measured by "cost per inquiry," "conversion to sale," "retail sell-through," "lifetime valuation," and other, more precise, measurement tools.

Consumers Are In Control

Clever messages and slogans are dead. Consumers are now in control. Your customer sees an advertisement, researches on the Web, reads reviews, talks to friends, compares prices and consults social networks—all before they buy.  You need to meet your customer on their own turf through innovative channels, with relevant content, and a brand platform. Then you control the message cross-channel, give them a reason to buy, and track and hone their response to optimize your budget.

Direct Response Art & Science

R2C Group helped to create this new world of advertising, and approached it with two perspectives: art and science.  Our creative team creates the "art"— producing modular content that can be used cross-platform to inspire consumers to buy while building your brand for long-term profits.  Our unique structure and philosophy allows us to react faster and "put more on the screen."

Direct Response Works

Our media and operations teams provide the "science of the sale."  Utilizing our proprietary media tracking system with more than $3 billion of prior results, we know where to place your media and how much to pay for it.  Our operations team builds sophisticated telemarketing, Web and fulfillment systems to assure top-notch customer service. Our sophisticated tracking systems monitor responses on a virtually real-time basis, answering the crucial questions that will make your campaign successful, and allowing us to optimize your results and profits. Our technology team can build sophisticated predictive modeling systems that will help you control and scale your business.

The old adage "50% of my advertising is working—I just don't know which 50%" does not apply here. We know what works, where it works and how to make your advertising more successful than you ever thought possible.