TEAM

Chris Peterson, President/Managing Partner, Respond2

Chris has 25 years' experience in relationship marketing, 14 of which include the integration of interactive technologies in marketing communications. His comments have appeared in the Wall Street Journal and he is profiled in Tom Petzinger's book, The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace. He is a frequent speaker at industry events, including the Institute for Management Consultants, Direct Marketing Association, PRSA, and National Center for Database Marketing conferences.

Prior to founding the San Francisco branch of R2C Group, he was CEO of FusionDM and Publicis Dialog. Chris has lead marketing strategy for WebEx, eBay, Microsoft, HP, Google, Sprint, Applied Biosystems, PeopleSoft, Siebel, 3Com, Bay Networks, Sybasse, IBM, Union Bank of California, 21st Century Insurance, among others.